Concept 01
Soft gummies
Mixed Berry Gummy Bears
A berry-bright take on the gummy bears people know by heart: bold fruit, a proper chew and a clean finish.
Raspberry · strawberry · blackcurrantSoft chew, juicy finish
Open the concept The concept shelf
Old favourites. New energy.
Three familiar formats, reimagined around proper flavour and a clearer kind of “better.” They’re not finished products yet — this is the shelf we’re working towards.
i
A clear heads-up: the names, packs, flavours, formats and formulation goals below are exploratory. There are no final recipes, prices, reviews or nutrition figures yet.
Concept 02
Soft chews
Strawberry & Citrus Fruity Chews
Sun-ripened strawberry meets a lift of orange and lemon in a soft chew made for slow, smiley snacking.
Strawberry · orange · lemonPillowy bite, bright finish
Open the concept Concept 03
Fizzy jellies
Blackcurrant & Orange Fizzy Drops
Dark berry depth, juicy orange and a tongue-tingling sparkle — a grown-up fruit drop with a playful streak.
Blackcurrant · blood orangeSparkly shell, tender centre
Open the concept How to read a concept
Mouth-watering idea. Honest status.
The page is designed to make each future product feel real without pretending it already exists.
What is directional
Flavour, texture and pack feeling.
The sensory idea and visual world show the experience we want to create and test.
What is a target
Recipe and ingredient ambitions.
Zero sugar, colour choices and other benefits stay labelled as targets until substantiated.
What comes later
Price, nutrition and proof.
Final packs will only show figures, claims and availability after formulation and validation.
The future shelf
Candy first. Built to stretch.
The identity stays unmistakably sweet-shop now while leaving room for other everyday favourites later.
First focus
Gummies, chews and drops.
Recognisable formats make the “better take” idea immediate and easy to understand.
Next possibilities
Seasonal and giftable mixes.
Real limited editions, build-a-box selections and gifting can arrive once the core range earns love.
Then
Adjacent snack favourites.
Cereal, bars or chocolate formats only make sense when the same taste-first standard travels with them.
Always
One confident identity.
Deep navy, warm cream and flavour colour keep the brand recognisable across categories.
Vote with your tastebuds
Which concept should come first?
Join the preview list to hear about future flavour votes and tasting rounds.